Item 1: Cover Page
Access 401K LLC
dba Her Personal Finance
5410 Evergreen Street
Houston, Texas 77081
(713) 851-4096
www.herpersonalfinance.com
Form ADV Part 2A – Firm Brochure
Dated: 28 March 2025
This Brochure provides information about the qualifications and business practices of Access 401K LLC dba Her Personal Finance. If you have any questions about the contents of this Brochure, please contact us at (713) 851-4096 and/or eryn@herpersonalfinance.com.The information in this Brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.
Access 401K LLC dba Her Personal Finance is a registered investment adviser. Registration does not imply a certain level of skill or training.
Additional information about Access 401K LLC dba Her Personal Finance also is available on the SEC’s website at www.adviserinfo.sec.gov, which can be found using the firm’s identification number, 327545.
Item 2: Material Changes
The last annual update of this Brochure was filed on March 19, 2024. The following material changes have been made to this version of the Disclosure Brochure:
- The Advisor has applied for registration in the state of Massachusetts.
- The Advisor has applied for registration in the state of California.
- The Advisor has applied for registration in the state of New York.
From time to time, we may amend this Brochure to reflect changes in our business practices, changes in regulations, and routine annual updates as required by securities regulators. Either this complete Brochure or a Summary of Material Changes shall be provided to each Client annually and if a material change occurs in the business practices of Access 401K LLC dba Her Personal Finance.
Item 3: Table of Contents
Item 5: Fees and Compensation 6
Item 6: Performance-Based Fees and Side-By-Side Management 9
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss 9
Item 9: Disciplinary Information 17
Item 10: Other Financial Industry Activities and Affiliations 17
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 19
Item 12: Brokerage Practices 20
Item 13: Review of Accounts 22
Item 14: Client Referrals and Other Compensation 22
Item 16: Investment Discretion 23
Item 17: Voting Client Securities 23
Item 18: Financial Information 27
Item 19: Requirements for State-Registered Advisers 27
Form ADV Part 2B – Brochure Supplement 29
Item 4: Advisory Business
Description of Advisory Firm
Access 401K LLC dba Her Personal Finance is an Investment Adviser principally located in the state of Texas. We are a limited liability company founded in April of 2017. Access 401K LLC dba Her Personal Finance became registered in 2023. Eryn Schultz is the principal owner and Chief Compliance Officer (“CCO”).
As used in this brochure, the words “HPF”, “we”, “our firm”, “Advisor” and “us” refer to Access 401K LLC dba Her Personal Finance and the words “you”, “your” and “Client” refer to you as either a client or prospective client of our firm.
Types of Advisory Services
HPF is a fee-only firm, meaning the only compensation we receive is from our Clients for our services. We offer financial planning services. From time to time, HPF recommends third-party professionals such as attorneys, accountants, tax advisors, insurance agents, or other financial professionals. Clients are never obligated to utilize any third-party professional we recommend. HPF is not affiliated with nor does HPF receive any compensation from third-party professionals we may recommend.
Financial Planning Services
Financial planning involves an evaluation of a Client’s current and future financial state by using currently known variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial planning is that through the financial planning process, all questions, information, and analysis will be considered as they affect and are affected by the entire financial and life situation of the Client. Clients purchasing this service will receive a written report, providing the Client with a detailed financial plan designed to help achieve the Client’s stated financial goals and objectives.
In general, the financial plan will address some or all of the following areas of concern. The Client and HPF will work together to select specific areas to cover. These areas may include, but are not limited to, the following:
- Business Planning: We provide consulting services for Clients who currently operate their own business, are considering starting a business, or are planning for an exit from their current business. Under this type of engagement, we work with you to assess your current situation, identify your objectives, and develop a plan aimed at achieving your goals.
- Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what we believe to be an appropriate cash reserve that should be considered for emergencies and other financial goals, along with a review of accounts (such as money market funds) for such reserves, plus strategies to save desired amounts.
- College Savings: Includes projecting the amount that will be needed to achieve college or other post-secondary education funding goals, along with advice on ways for you to save the desired amount. Recommendations as to savings strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for financial aid or the best way to contribute to children and grandchildren (if appropriate).
- Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee, are taking the maximum advantage possible of your employee benefits. If you are a business owner, we will consider and/or recommend the various benefit programs that can be structured to meet both business and personal retirement goals.
- Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current estate plan, which may include whether you have a will, powers of attorney, trusts, and other related documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes by implementing appropriate estate planning strategies such as the use of applicable trusts. We always recommend that you consult with a qualified attorney when you initiate, update, or complete estate planning activities. We may provide you with contact information for attorneys who specialize in estate planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in meetings or phone calls between you and your attorney with your approval or request.
- Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. We will identify what you plan to accomplish, what resources you will need to make it happen, how much time you will need to reach the goal, and how much you should budget for your goal.
- Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home, and automobile.
- Investment Analysis: This may involve developing an asset allocation strategy to meet Clients’ financial goals and risk tolerance, providing information on investment vehicles and strategies, reviewing employee stock options, as well as assisting you in establishing your own investment account at a selected broker/dealer or custodian. The strategies and types of investments we may recommend are further discussed in Item 8 of this brochure.
- Retirement Planning: Our retirement planning services typically include projections of your likelihood of achieving your financial goals, typically focusing on financial independence as the primary objective. For situations where projections show less than the desired results, we may make recommendations, including those that may impact the original projections by adjusting certain variables (e.g., working longer, saving more, spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to minimize the likelihood of running out of money or having to adversely alter spending during your retirement years. - Risk Management: A risk management review includes an analysis of your exposure to major risks that could have a significant adverse impact on your financial picture, such as premature death, disability, property and casualty losses, or the need for long-term care planning. Advice may be provided on ways to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-insuring”).
- Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of your overall financial planning picture. For example, we may make recommendations on which type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with the consideration that there is always a possibility of future changes to federal, state or local tax laws and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning strategy, and we may provide you with contact information for accountants or attorneys who specialize in this area if you wish to hire someone for such purposes. We will participate in meetings or phone calls between you and your tax professional with your approval.
Financial Planning Services are offered on a Project-Based or via an Ongoing engagement.
Ongoing Financial Planning. This service involves working one-on-one with a financial planner (“planner”) over an extended period of time. Through this ongoing arrangement, Clients are expected to collaborate with the planner to develop and assist in the implementation of their financial plan (the “plan”). The planner will monitor the plan, recommend any appropriate changes and ensure the plan is up-to-date as the Client’s situation, goals, and objectives evolve.
Upon engaging the firm for financial planning, HPF is responsible for obtaining and analyzing all necessary qualitative and quantitative information from the Client that is essential to understanding the Client’s personal and financial circumstances; helping the Client identify, select, and prioritize certain financial goals while understanding the effect that pursuing one goal may have on other potential goals; assessing the Client’s current course of action and alternative courses of action to identify required changes that provide the best opportunity for the client to meet their financial goals; developing & presenting financial planning recommendations based on the aforementioned actions while including all information that was required to be considered in preparing the recommendations; and ongoing monitoring of the Client’s progress toward the goals and objectives that the recommendations are based around. These components all require in-depth communication with the Client in order for the planner to establish a financial plan and implementation strategy that provides the Client with the most appropriate options in pursuing their established goals and objectives.
Project-Based Financial Planning. We provide project-based financial planning services on a limited scope one-time engagement. Project-Based Financial Planning is available for Clients looking to address specific questions or issues. The Client may choose from one or more of the above topics to cover or other areas as requested and agreed to by HPF. For Project-Based Financial Planning, the Client will be ultimately responsible for the implementation of the financial plan.
7- and 10-Week Live Money Bootcamp. We provide limited financial education services in the form of a Live Money Bootcamp that covers the financial basics. Clients can select from engagements either 7 or 10 weeks in length. Topics covered by the Live Money Bootcamps include, but are not limited to: spending, how much cash to keep on hand, retirement, investing, taxes, student loans, etc. Our Live Money Bootcamp programs include a 30-minute one-on-one session with the instructor. At the Client’s election, they may also opt to include a mini-bootcamp on topics including, but not limited to: saving for college or financially preparing for the birth of a child.
CCR Section 260.235.2 Disclosure
For Clients who receive our Financial Planning services, we must state when a conflict exists between the interests of our firm and the interests of our Client. The Client is under no obligation to act upon our recommendation. If the Client elects to act on any of the recommendations, the Client is under no obligation to effect the transaction through our firm.
Educational Seminars/Speaking Engagements
We may provide seminars for groups seeking general advice on investments and other areas of personal finance. These seminars are purely educational in nature and do not involve the sale of any investment products. Information presented will not be based on any individual’s need, nor does HPF provide individualized investment advice to attendees during these seminars. Topics covered during educational seminars will be determined by the Client and HPF.
Client Tailored Services and Client Imposed Restrictions
We tailor the delivery of our services to meet the individual needs of our Clients. We consult with Clients initially and on an ongoing basis, through the duration of their engagement with us, to determine risk tolerance, time horizon and other factors that may impact the Clients’ investment and/or planning needs.
Clients are able to specify, within reason, any restrictions they would like to place as it pertains to individual securities and/or sectors that will be advised on or recommended. All such requests must be provided to HPF in writing. HPF will notify Clients if they are unable to accommodate any requests.
Wrap Fee Programs
We do not participate in wrap fee programs.
Assets Under Management
HPF does not manage Client’s assets.
Item 5: Fees and Compensation
Please note, unless a Client has received this brochure at least 48 hours prior to signing an Advisory Contract, the Advisory Contract may be terminated by the Client within five (5) business days of signing the Advisory Contract without penalty or incurring any fees.
How we are paid depends on the type of advisory services we perform. Below is a brief description of our fees, however, you should review your executed Advisory Contract for more detailed information regarding the exact fees you will be paying. No increase to the agreed-upon advisory fees outlined in the Advisory Contract shall occur without prior written Client consent. Please note, lower fees for comparable services may be available from other sources.
Ongoing Financial Planning
We charge a recurring fixed fee for Ongoing Financial Planning. Fees are paid monthly in advance, ranging from $0 to $4,800 and due 30 days prior to the start of the engagement. The fee range is dependent upon variables including the specific needs of the Client, complexity, estimated time, research, and resources required to provide services to you, among other factors we deem relevant. Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract.
Project-Based Financial Planning
We charge an hourly fee for Project-Based Financial Planning. Our hourly rate ranges from $0 to $500. Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract. HPF collects six hours of the fee in advance with the remainder billed monthly until completion of the services. For engagements less than six hours, fees are collected in advance. HPF will not bill an amount above $500 more than 6 months or more in advance of rendering the services.
Should Clients request additional time after their engagement has completed, it will be billed at the hourly rate and due in advance.
7- and 10-Week Live Money Bootcamp
HPF charges a fixed fee for our Live Money Bootcamps, which range from $549 to $750, depending on the length of the Bootcamp, 7 and 10 weeks respectively. Fees for the Live Money Bootcamps are billed in advance. Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract. The Live Money Bootcamps are offered in a virtual setting.
For an additional fee ranging from $25 to $99, we may cover topics such as saving for college, financially preparing for the birth of a child, or handling the finances of a complex medical experience.
For Mass General Hospital Employees Only: Clients who are employees of Mass General Hospital are eligible for a 2-hour add on to the 10-week class. The 2-hour add on is one-on-one time with the Advisor and is billed on a discounted hourly rate of $375/hr.
Educational Seminars/Speaking Engagements
Seminars and speaking engagements are offered to organizations and the public on a variety of financial topics. We offer a non-profit discount, and charge a higher fee for in-person events. On a limited basis, we may offer events pro bono to organizations aligned with our mission of empowering women. Fees range from $1,500 to $12,000 per seminar and are negotiable. The fee range is based on the content, amount of research conducted, the number of hours of preparation needed, and the number of attendees. HPF collects a portion of the fee in advance with the remainder due at the conclusion of the Seminar. Advisor offers its services in a virtual or in-person setting. Should the event require travel arrangements, both parties must agree to the terms of travel (i.e., cost, distance, hotel arrangements) at the start of the engagement.
Fee Payment
For Financial Planning services and Educational Seminars/Speaking Engagements, fees are paid by electronic funds transfer (EFT) or check. We use an independent third party payment processor in which the Client can securely input their banking information and pay their fee. We do not have access to the Client’s banking information at any time. The Client will be provided with their own secure portal in order to make payments.
Other Types of Fees and Expenses
When implementing an investment recommendation, the Client may incur additional fees such as brokerage commissions, transaction fees, and other related costs and expenses. Clients may incur certain charges imposed by broker-dealers, and other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer, and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund and exchange-traded funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such charges, fees, and commissions are exclusive of and in addition to our fee, and we shall not receive any portion of these commissions, fees, and costs.
Clients may incur fees from third-party professionals such as accountants and attorneys that HPF may recommend, upon Client request. Such fees are separate and distinct from HPF’s advisory fees.
Terminations and Refunds
For Ongoing Financial Planning services, the Advisory Contract may be terminated with written notice 48 hours in advance. In the event of early termination prior to the initial plan being delivered, any unearned fees will be refunded, any completed deliverables will be delivered to the Client. Upon termination, the fee will be prorated based upon the number of days in the billing period and refunded to the Client.
For Project-Based Financial Planning services, this service is not an ongoing engagement, thus upon receipt of the final fees, the Advisory Contract will automatically be terminated. Clients may terminate at any time provided written notice. If fees are paid in advance, a prorated refund will be given, if applicable, upon termination of the Advisory Contract for any unearned fee. For fees paid in arrears, Client shall be charged a pro-rata fee based upon the percentage of the work done up to the date of termination.
For our 7- and 10-Week Live Money Bootcamps, clients may terminate at any time provided written notice. Upon termination, a prorated refund will be provided to the Client, any completed deliverables will be delivered to the Client, and any unearned fees will be returned to the client.
For Educational Seminars and Speaking Engagements, Advisor or Clients may cancel the event with 30 days’ advance written notice. Should the Client cancel the event within 30 days of the event (with the exception of weather or similar unforeseen causes), the Client will be responsible for reimbursement of any non-refundable travel expenses already incurred and a prorated fee for any work conducted in preparation of the event, based on the percentage of work done and the flat fee agreed upon by both parties. Should any fees collected in advance exceed the amount of work conducted, Advisor will provide a prorated refund within 30 days from the notice of termination.
Sale of Securities or Other Investment Products
Advisor and its supervised persons do not accept compensation for the sale of securities or other investment products including asset-based sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not offer performance-based fees and do not engage in side-by-side management.
Item 7: Types of Clients
We provide financial planning services to individuals, high net-worth individuals, and corporations or other businesses.
We do not have a minimum account size requirement to open or maintain an account.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Below is a brief description of our methods of analysis and primary investment strategies when we provide securities recommendations in the context of a financial plan.
Methods of Analysis
Fundamental analysis involves analyzing individual companies and their industry groups, such as a company’s financial statements, details regarding the company’s product line, the experience, and expertise of the company’s management, and the outlook for the company’s industry. The resulting data is used to measure the true value of the company’s stock compared to the current market value. The risk of fundamental analysis is that the information obtained may be incorrect and the analysis may not provide an accurate estimate of earnings, which may be the basis for a stock’s value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may not result in favorable performance.
Modern Portfolio Theory (MPT)
The underlying principles of MPT are:
- Investors are risk averse. The only acceptable risk is that which is adequately compensated by an expected return. Risk and investment return are related and an increase in risk requires an increased expected return.
- Markets are efficient. The same market information is available to all investors at the same time. The market prices every security fairly based upon this equal availability of information.
- The design of the portfolio as a whole is more important than the selection of any particular security. The appropriate allocation of capital among asset classes will have far more influence on long-term portfolio performance than the selection of individual securities.
- Investing for the long-term (preferably longer than ten years) becomes critical to investment success because it allows the long-term characteristics of the asset classes to surface.
- Increasing diversification of the portfolio with lower correlated asset class positions can decrease portfolio risk. Correlation is the statistical term for the extent to which two asset classes move in tandem or opposition to one another.
Risks Associated with Modern Portfolio Theory: Market risk is that part of a security’s risk that is common to all securities of the same general class (stocks and bonds) and thus cannot be eliminated by diversification.
Mutual Fund and/or ETF Analysis: We look at the experience and track record of the manager of the mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to invest over a period of time and in different economic conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying investments held in other funds in the Client’s portfolio. In addition, we monitor the funds or ETFs in an attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does not guarantee future results. A manager who has been successful may not be able to replicate that success in the future. In addition, as we do not control the underlying investments in a fund or ETF, managers of different funds held by the client may purchase the same security, increasing the risk to the client if that security were to fall in value. There is also a risk that a manager may deviate from the stated investment mandate or strategy of the fund or ETF, which could make the fund or ETF less suitable for the Client’s portfolio.
Investment Strategies
Asset Allocation
In implementing our Clients’ investment strategy, we begin by attempting to identify an appropriate ratio of equities, fixed income, and cash (i.e. “asset allocation”) suitable to the Client’s investment goals and risk tolerance.
A risk of asset allocation is that the Client may not participate in sharp increases in a particular security, industry or market sector. Another risk is that the ratio of equities, fixed income, and cash will change over time due to stock and market movements and, if not corrected, will no longer be appropriate for the Client’s goals. We attempt to closely monitor our asset allocation models and make changes periodically to keep in line with the target risk tolerance model.
Passive Investment Management
Passive investing involves building portfolios that are composed of various distinct asset classes. The asset classes are weighted in a manner to achieve the desired relationship between correlation, risk, and return. Funds that passively capture the returns of the desired asset classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual funds or exchange-traded funds.
Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio have low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency (because the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy or technique to construct a portfolio that is intended to generate returns that are greater than the broader market or a designated benchmark.
Passive and Active Investment Management
We may choose investment vehicles that are considered passive, active, or a combination of both styles.
Passive investing involves building portfolios that are composed of various distinct asset classes. The asset classes are weighted in a manner to achieve a desired relationship between correlation, risk and return. Funds that passively capture the returns of the desired asset classes are placed in the portfolio.
Active investing involves a single manager or managers who employ some method, strategy or technique to construct a portfolio that is intended to generate returns that are greater than the broader market or a designated benchmark. Actively managed funds are also designed to reduce volatility and risk.
We may engage in both passive and active investing in Client’s portfolio. However, we strive to construct portfolios of funds and individual securities that we believe will have the greatest probability for achieving our Clients’ personal financial goals with the least amount of volatility and risk rather than attempt to outperform an arbitrary index or benchmark.
Specific investment selections are based on a number of factors that we evaluate in order to select, what we believe to be, the highest quality funds or individual securities for our Clients. These factors include but are not limited to underlying holdings of funds, percentage weighting of holdings within funds, liquidity, tax efficiency, bid/ask spreads, and other smart/strategic beta factors. These factors may or may not result in the lowest cost ETFs and mutual funds available when utilizing funds in a Client’s portfolio, but we strive to keep internal fund expenses as low as possible.
Socially Responsible Investing
We may utilize various socially conscious investment approaches if a Client desires. HPF may construct portfolios that utilize mutual funds, ETFs, or individual securities with the purpose of incorporating socially conscious principles into a Client’s portfolio. These portfolios may sometimes also be customized to reflect the personal values of each individual, family, or organization. This allows our Clients to invest in a way that aligns with their values. HPF may rely on mutual funds and ETFs that incorporate Environmental, Social and Governance (“ESG”) research as well as positive and negative screens related to specific business practices to determine the quality of an investment on values-based merits. Additionally, HPF may construct portfolios of individual securities in order to provide Clients with a greater degree of control over the socially conscious strategies they are utilizing. HPF relies on third-party research when constructing portfolios of individual securities with socially conscious considerations.
If you request your portfolio to be invested according to socially conscious principles, you should note that returns on investments of this type may be limited and because of this limitation you may not be able to be as well diversified among various asset classes. The number of publicly traded companies that meet socially conscious investment parameters is also limited, and due to this limitation, there is a probability of similarity or overlap of holdings, especially among socially conscious mutual funds or ETFs. Therefore, there could be a more pronounced positive or negative impact on a socially conscious portfolio, which could be more volatile than a fully diversified portfolio.
Long-term/Short-term purchases
We purchase securities and generally hold them in the Client’s account for a year or longer. Short-term purchases may be employed as appropriate when:
- We believe the securities to be currently undervalued, and/or
- We want exposure to a particular asset class over time, regardless of the current projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are incorrect, a security may decline sharply in value before we make the decision to sell.
Material Risks Involved
HPF does not provide investment management, however investment recommendations may be made as part of the financial planning services. All investing strategies we offer involve risk and may result in a loss of your original investment which you should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a general market decline, reducing the value of the investment regardless of the operational success of the issuer’s operations or its financial condition.
Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations are often more volatile and less liquid than investments in larger companies. Small and medium cap companies may face a greater risk of business failure, which could increase the volatility of the Client’s portfolio.
Turnover Risk: Actively managed mutual funds tend to have a higher turnover rate than passive funds. A high portfolio turnover would result in higher transaction costs and in higher taxes when shares are held in a taxable account. These factors may negatively affect the account’s performance.
Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times be more volatile than at other times. Under certain market conditions, we may be unable to sell or liquidate investments at prices we consider reasonable or favorable or find buyers at any price.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall below par value or the principal investment. The opposite is also generally true: bond prices generally rise when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your investments remains the same.
MPT Risk: Market risk is that part of a security’s risk that is common to all securities of the same general class (stocks and bonds) and thus cannot be eliminated by diversification.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have other risks.
Bank Obligations including bonds and certificates of deposit may be vulnerable to setbacks or panics in the banking industry. Banks and other financial institutions are greatly affected by interest rates and may be adversely affected by downturns in the U.S. and foreign economies or changes in banking regulations.
Commercial Paper is, in most cases, an unsecured promissory note that is issued with a maturity of 270 days or less. Being unsecured the risk to the investor is that the issuer may default.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy or restructuring could lose all value. A slower-growth or recessionary economic environment could have an adverse effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively, investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but rather are priced at a discount from their face values and their values accrete over time to face value at maturity. The market prices of debt securities fluctuate depending on factors such as interest rates, credit quality, and maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions. Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a market price that is above (premium) or below (discount) their net asset value and an ETF purchased at a premium may ultimately be sold at a discount; (ii) trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action appropriate, the shares are delisted from the exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks taken by the underlying funds in which the Clients invest.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds. However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal bonds carries the same general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Mutual Funds When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur higher expenses, many of which may be duplicative. In addition, the Client’s overall portfolio may be affected by losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund (such as the use of derivatives).
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the complete loss of principal. While covered call writing does provide a partial hedge to the stock against which the call is written, the hedge is limited to the amount of cash flow received when writing the option. When selling covered calls, there is a risk the underlying position may be called away at a price lower than the current market price.
Item 9: Disciplinary Information
Criminal or Civil Actions
HPF and its management persons have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
HPF and its management persons have not been involved in any administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
HPF and its management persons have not been involved in any self-regulatory organization (SRO) proceedings.
Clients can obtain the disciplinary history of Access 401K LLC dba Her Personal Finance or any of its representatives from the Massachusetts Securities Division upon request by calling (617) 727-3548.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
Neither HPF nor its management persons is registered, or have an application pending to register, as a broker-dealer or a registered representative of a broker-dealer.
Other Affiliations
Neither HPF nor its management persons is registered, or have an application pending to register, as a futures commission merchant, commodity pool operator, commodity trading advisor, or an associated person of the foregoing entities.
Related Persons
Neither HPF nor its management persons have any relationship or arrangement with any outside financial industry related parties.
Neither HPF nor its management persons has an arrangement or relationship with any related persons, such as, broker-dealer, municipal securities dealer, or government securities dealer or broker, investment company or other pooled investment vehicle, including a mutual fund, closed-end investment company, unit investment trust, private investment company or hedge fund, and offshore fund), other investment adviser or financial planner, futures commission merchant, commodity pool operator, or commodity trading advisor, banking or thrift institution, accountant or accounting firm, lawyer or law firm, insurance company or agency, pension consultant, real estate broker or dealer, and/or sponsor or syndicator of limited partnerships.
Recommendations or Selections of Other Investment Advisers
HPF does not recommend or select other investment advisers for our clients.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
As a fiduciary, our firm has a duty of utmost good faith to act solely in the best interests of each Client. Our Clients entrust us with their funds and personal information, which in turn places a high standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the expected basis of all of our dealings. The firm also adheres to the Code of Ethics and Professional Responsibility adopted by the CFP® Board of Standards Inc., and accepts the obligation not only to comply with the mandates and requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and professionally responsible manner in all professional services and activities.
Code of Ethics Description
This Code of Ethics does not attempt to identify all possible conflicts of interest, and compliance with each of its specific provisions will not shield our firm or its access persons from liability for misconduct that violates a fiduciary duty to our Clients. A summary of the Code of Ethics’ Principles is outlined below.
- Integrity – Access persons shall offer and provide professional services with integrity.
- Objectivity – Access persons shall be objective in providing professional services to Clients.
- Competence – Access persons shall provide services to Clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which they are engaged.
- Fairness – Access persons shall perform professional services in a manner that is fair and reasonable to Clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such services.
- Confidentiality – Access persons shall not disclose confidential Client information without the specific consent of the Client unless in response to proper legal process, or as required by law.
- Professionalism – Access persons conduct in all matters shall reflect the credit of the profession.
- Diligence – Access persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm will provide a copy of its Code of Ethics to any Client or prospective Client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest
Neither our firm, its access persons, or any related person is authorized to recommend to a Client or effect a transaction for a Client, involving any security in which our firm or a related person has a material financial interest, such as in the capacity as an underwriter, adviser to the issuer, principal transaction, among others.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
Our firm, its access persons, and its related persons may buy or sell securities similar to, or different from, those we recommend to Clients. In an effort to reduce or eliminate certain conflicts of interest, our Code of Ethics may require that we restrict or prohibit access persons’ transactions in specific reportable securities. Any exceptions or trading pre-clearance must be approved by HPF’s Chief Compliance Officer in advance of the transaction in an account. HPF maintains a copy of access persons’ personal securities transactions as required.
Trading Securities At/Around the Same Time as Client’s Securities
From time to time our firm, its access persons, or its related persons may buy or sell securities for themselves at or around the same time as they buy or sell securities for Clients’ account(s). To address this conflict, it is our policy that neither our firm or access persons shall have priority over Clients’ accounts in the purchase or sale of securities.
Item 12: Brokerage Practices
Factors Used to Select Custodians
As the Advisor does not provide investment management services, HPF does not select or recommend custodians or broker-dealers for client transactions.
Research and Other Soft-Dollar Benefits
We do not have any soft-dollar arrangements with custodians.
Brokerage for Client Referrals
We receive no referrals from a custodian, broker-dealer or third party in exchange for using that custodian, broker-dealer or third party.
Clients Directing Which Broker/Dealer/Custodian to Use
As a fee-only financial planner who does not offer Investment Management Services, we do not have a concern over which custodians a Client may choose in order to implement our investment recommendations.
Aggregating (Block) Trading for Multiple Client Accounts
Some investment advisers execute Client accounts on an aggregated basis as a way to lower expenses. As a fee-only financial planner who does not offer Investment Management Services, we do not execute trades on behalf of Clients. As a result, it is up to the Client to negotiate their own trading costs with their custodian.
Item 13: Review of Accounts
Periodic Reviews
Eryn Schultz, CEO and CCO of HPF, will work with Clients to obtain current information regarding their assets and investment holdings and will review this information as part of our financial planning services. HPF does not provide specific reports to Clients, other than financial plans.
Triggers of Reviews
Events that may trigger a special review would be unusual performance, addition or deletions of Client-imposed restrictions, excessive draw-down, volatility in performance, or buy and sell decisions from the firm or per Client’s needs.
Review Reports
As a fee-only financial planner who does not offer Investment Management Services, we do not provide written reports to clients regarding their accounts.
Item 14: Client Referrals and Other Compensation
Compensation Received by Access 401K LLC dba Her Personal Finance
HPF is a fee-only firm that is compensated solely by its Clients. HPF does not receive commissions or other sales-related compensation. Except as mentioned in Item 12 above, we do not receive any economic benefit, directly or indirectly, from any third party for advice rendered to our Clients.
Client Referrals from Solicitors
HPF does not, directly or indirectly, compensate any person who is not advisory personnel for Client referrals.
Item 15: Custody
HPF does not accept custody of Client funds.
Item 16: Investment Discretion
We do not provide Investment Management Services, and therefore do not exercise discretion.
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2) acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the Client’s investment assets. If the Client has any questions on a particular proxy vote, they may contact us at the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward you any electronic solicitation to vote proxies.
Item 18: Financial Information
We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to our Clients, nor have we been the subject of any bankruptcy proceeding. We do not have custody of Client funds or securities, except as disclosed in Item 15 above, or require or solicit prepayment of more than $500 in fees six months or more in advance.
Item 19: Requirements for State-Registered Advisers
Principal Officers
Eryn Schultz serves as HPF’s sole principal and CCO. Information about Eryn Schultz’s education, business background, and outside business activities can be found in her ADV Part 2B, Brochure Supplement attached to this Brochure.
Outside Business
All outside business information, if applicable, of HPF is disclosed in Item 10 of this Brochure.
Performance-Based Fees
Neither HPF or Eryn Schultz is compensated by performance-based fees.
Material Disciplinary Disclosures
No management person at HPF has ever been involved in an arbitration claim of any kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Material Relationships That Management Persons Have With Issuers of Securities
HPF nor Eryn Schultz have any relationship or arrangement with issuers of securities.
Business Continuity Plan
HPF maintains a written Business Continuity Plan that identifies procedures related to an emergency or significant business disruptions, including the death of the investment adviser or any of its representatives.
Disclosure of Material Conflicts
All material conflicts of interest under CCR Section 260.238(k) are disclosed regarding HPF, its representatives or any of its employees, which could be reasonably expected to impair the rendering of unbiased and objective advice.
Item 1: Cover Page
Access 401K LLC
dba Her Personal Finance
5410 Evergreen Street
Houston, Texas 77081
(713) 851-4096
Form ADV Part 2B – Brochure Supplement
Dated: 28 March 2025
For
Eryn Schultz
CEO and Chief Compliance Officer
This brochure supplement provides information about Eryn Schultz that supplements the Access 401K LLC dba Her Personal Finance (“HPF”) brochure. You should have received a copy of that brochure. Please contact Eryn Schultz if you did not receive HPF’s brochure or if you have any questions about the contents of this supplement.
Additional information about Eryn Schultz is available on the SEC’s website at www.adviserinfo.sec.gov which can be found using the identification number 6784519.
Item 2: Educational Background and Business Experience
Eryn Schultz
Born: 1986
Educational Background
- 2008 – B.S.F.S., International Political Economy, Georgetown University
- 2015 – M.B.A., Harvard Business School
Business Experience
- 04/2017 – Present, Access 401K LLC dba Her Personal Finance, CEO and CCO
- 11/2022 – 07/2023, Equita Financial Network, Inc., Investment Advisor Representative
- 10/2017 – 10/2020, Revolution Foods, Senior Director of Business Insights
- 07/2015 – 09/2017, HEB Grocery Company, Management Trainee & Assistant Store Director
- 08/2013 – 05/2015, Harvard Business School, Student
- 09/2009 – 06/2013, Accenture, Strategy analyst and consultant
Professional Designation(s)
CFP® (Certified Financial Planner):
Eryn Schultz is certified for financial planning services in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). Therefore, Eryn Schultz may refer to themself as a CERTIFIED FINANCIAL PLANNER™ professional or a CFP® professional, and Eryn Schultz may use these and CFP Board’s other certification marks (the “CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or regulation requires financial planners to hold the CFP® certification. You may find more information about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To become a CFP® professional, an individual must fulfill the following requirements:
- Education – Earn a bachelor’s degree or higher from an accredited college or university and complete CFP Board-approved coursework at a college or university through a CFP Board Registered Program. The coursework covers the financial planning subject areas CFP Board has determined are necessary for the competent and professional delivery of financial planning services, as well as a comprehensive financial plan development capstone course. A candidate may satisfy some of the coursework requirements through other qualifying credentials.
- Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the context of real-life financial planning situations.
- Experience – Complete 6,000 hours of professional experience related to the personal financial planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
- Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to remain certified and maintain the right to continue to use the CFP Board Certification Marks:
- Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the client, at all times when providing financial advice and financial planning. CFP Board may sanction a CFP® professional who does not abide by this commitment, but CFP Board does not guarantee a CFP® professional’s services. A client who seeks a similar commitment should obtain a written engagement that includes a fiduciary obligation to the client.
- Continuing Education – Complete 30 hours of continuing education every two years to maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with developments in financial planning. Two of the hours must address the Code and Standards.
Item 3: Disciplinary Information
Eryn Schultz has never been involved in an arbitration claim of any kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Eryn Schultz is not involved in any outside business activities.
Item 5: Additional Compensation
Eryn Schultz does not receive any economic benefit from any person, company, or organization, in exchange for providing Clients advisory services through HPF.
Item 6: Supervision
Eryn Schultz as Chief Compliance Officer of HPF, supervises the advisory activities of our firm. Eryn Schultz is bound by and will adhere to the firm’s policies and procedures and Code of Ethics. Clients may contact Eryn Schultz at (713) 851-4096.
Item 7: Requirements for State Registered Advisers
Eryn Schultz has NOT been involved in an arbitration, civil proceeding, self-regulatory proceeding, administrative proceeding, or a bankruptcy petition.