Company Description

Her Personal Finance is a start-up focused on making financial education cheaper and easier.  Why can you graduate with $100K in student loans but no formal teaching on how to manage your money?  With a focus on women with MBAs, MDs, and other grad degrees, we create financial education that is specific to higher earners and those with considerable student loans.

Since we launched our first online course in March 2020, we have had approximately 150 women go through our curriculum.  Our growth has come primarily through word of mouth and organic traffic.  In April 2021, we launched a pilot version of our class with physicians and fellows at Mass General Hospital, and we have had the opportunity to speak to women at Ross Business School, Kellogg Business School, Harvard Business School, Amazon, and Schlumberger in the past 6 months.  We are a high-growth startup looking for someone to help us scale and build out our systems and processes.

Our founder is a Harvard Business School graduate with 12-years of experience in management consultant, retail operations, and venture-backed companies.  She has previously managed large teams, and is passionate about growing and providing opportunities for the people she works with.

The women we work with are often first-generation Americans or first-generation wealth builders who cannot rely on their families for financial advice.  We value hires who can relate to and understand the diverse experiences of our customers.

 

Job Description

We are looking for a digital marketing intern to lead our content management and to help us grow our reach.  While this role is initially part-time (see more information on hours below), we hope that you will use this internship to launch into a full-time leadership role on our digital marketing team as our business grows and expands.

The ideal candidate is a self-starter with an interest (you don’t have to be an expert!) in personal finance.  You should be a strong writer and the type of person who likes to figure things out.  We are a young and small organization where you will get to craft and shape our initial processes and content flow.  You will have weekly check ins with our founder to align on strategy and goals, but most of the work will be independently completed.

Daily responsibilities may include but are not limited to:

  • Content creation including management of a bimonthly newsletter
  • Social media content creation and set up of a content scheduler (like HootSuite) to manage Instagram, LinkedIn, and Twitter posts
  • Outreach to major publications to generate media coverage and Podcast opportunities
  • Tracking analytics and measuring the impact of different marketing initiatives
  • Support automating processes including using Zapier to create triggers
  • May perform specific projects requiring analytical skills and basic administrative duties e.g., supporting execution of contracts
  • Developing and automating nurture sequences for new leads and growing the email list

Qualifications

  • Student pursuing a degree in journalism, marketing, advertising, or communications. Experience having launched and grown a social media presence, blog or email list may be substituted for pursuit of a degree.
  • Comfort with professional writing and communication including thorough knowledge of grammar and punctuation.
  • Prior internships or experience in a professional environment, which include building a social media presence, blog or email list is required.
  • Ability to learn quickly, multi-task and work independently.
  • Familiarity with Instagram, Twitter, GSuite, and Office are required.
  • Familiarity with Canva, Zapier, a content scheduler (e.g., HootSuite), ConvertKit, Google Analytics, SEO tools, and WordPress are a plus.

Pay, Job Location, and Hours

  • This position is competitively paid at $15-$18 / hour and will start at 15 hours per week.
  • There will be an opportunity to increase from 15 to 20-30 hours / week after 4-12 weeks with the potential for this to become a full-time role in 6 to 12 months.
  • This is a remote role and is open to candidates across the United States. However, preference will be given to candidates in Houston, Austin or San Antonio to facilitate in-person collaboration when COVID restrictions ease.

Interview Process & Expectations

We are looking for a candidate who can begin in mid-May.  You can expect 2-3 rounds of interviews including an initial phone screen.  Subsequent interviews will require a work sample including but not limited to drafting sample social media posts and / or blog posts.

Please expect reference checks as part of this process.  Our goal is to identify a candidate who can grow and learn with our team.

To apply, please submit a resume and cover letter to eryn@herpersonalfinance.com.  Please include whether you are based in Austin, Houston, or San Antonio.  While the role will start remotely, we hope to collaborate in person once COVID restrictions have eased.  All of your information will be kept confidential according to EEO guidelines.